If you're running a small business you're probably bogged down with a too many tasks to name. Working for yourself can be rewarding, but also extremely taxing. I would know. There are ways to make your life easier and be efficient when marketing your business.
Many folks still think that in order to sell, you need to shove your business down your customer's throat and hammer them with, "buy from us" style messaging. This is much less effective than companies who solve customer's internal problems with their external solutions.
Think about it this way...if you're looking to buy a pair of running shoes, it's not just because you want to run or that you simply want them. There's an internal calling for those shoes, whether you're unhappy with your body image or maybe you'd like to able to get up the stairs with less huffing and puffing...either way... it's always more than just wanting to run. This is how you need to think of your business as well.
Solve your customers problems...be the solution...then keep your customers happy with your company's products and stellar customer service so they become advocates of your company on their own.
If you want to implement this methodology into your marketing plan and need a few quick tips to start, here they are:
- Stop "overselling" - You don't need to come right out and say, "I'm in business, I would like you to buy from me." A soft sell is going to work much better than pushing the "buy from me" sell. This is sell is all about YOU. You want to be all about your customer and solving their problems... not all about you.
- You need to have 1 compelling reason why a customer should work with you - what sets you apart from your competitors? For instance, at KGrandy Media we're affordable, accessible, quick and honest which sets us apart from larger organizations who have little time or patience to work with small businesses.
- You need to identify your customer and what problems they have - social listening is a great way to do this. If you're in the business of selling construction equipment, go online and find forums or blogs where there is conversation around construction equipment. Listen to what users are saying or what questions they're asking and generate ideas based off of that.
- Make it less about you and more about them - how can YOU help your customer? What ways will you benefit them and their life? Your messaging should revolve around your customer. Put your buyers first and focus on messages that speak to their problems.
- Educate and ask for nothing in return - if you're not writing a blog at the very least to educate, then you're missing out on potential organic traffic to your website. If you don't have the time to write good content for a blog, hire someone who will because it will pay. Educate your target audience and then when they're in need of your product or service more often than not, they'll think of you first.
- Answer these questions before crafting your messaging - this will help you get a better idea of what you need to say and who you need to speak to in your content:
- Who are your target customers?
- What's a problem that every target customer of yours has?
- What are your customers doing while they're using your product or service?
- What's their primary goal in using your product or service?
With these 6 tips, you should be able to start selling a solution to your customers instead of just a product or service. In no time, you should start generating more awareness around your business and find yourself becoming more of an authority in your space.
If you have any questions on how to better sell the problem you solve, don't hesitate to reach out to KGrandy Media Co. via our contact form and we'll be happy to answer any questions you have. Check out our Facebook page, Instagram and Twitter for more tips and motivating content for entrepreneurs!